Live sports goes digital and breaks online viewership record
Swiss Learning Exchange India Bootcamp students were very impressed to see Digital India when they visited the spectacular studios of Star TV. Its online streaming and mobile platform Hotstar has broken a record of the largest number of streaming viewers for the cricket match semifinals between Chennai and Hyderabad Indian Premier League teams in May 2018. What does this figure of over 8M viewers mean? The CEO of Hotstar met the Swiss students and had us all understand how the digital revolution is unfolding in India.